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Seesaw entry 1 (3)
BSkyB is to launch an internet television service to take on rivals such as Netflix, LoveFilm and YouView.
The service will launch in the first half of this year, around the time when YouView is due to hit the market, and will give customers the chance to pay for downloading films without a contract or satellite dish.
Sport and entertainment are due to be added to the offering soon afterwards.
Sky is facing increased competition in the home entertainment sector following the successful UK launch of Netflix, which allows consumers to pay to download films, and rental and download rival LoveFilm.
The service will be aimed at the 13m UK households who do not subscribe to pay-TV.
Also on the horizon is the much-delayed YouView, which gives viewers catchup and on-demand programmes and recording facilities via an internet-connected set-top box and is backed by the BBC, ITV, Channel 4, Channel 5, BT, Talk Talk and Arqiva.
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