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The UK’s biggest girl band, The Saturdays, and Barry M, the UK’s number one fashion cosmetics company have joined forces for the latest Saturdays video, Notorious. Barry M was specially requested for the girls to use in the video to transform them from office workers to party princesses.
Set in a regular working office, the place is brought to life as the girls makeover their party attire – with the help of Barry M – and the office turns into a club.
Whilst in the lift there are a series of extreme close ups shown in slow motion as Frankie, Una, Mollie, Rochelle & Vanessa begin to transform, as glasses are taken off, hair is let down, clothes are changed and most importantly, make-up is applied. Close ups of Barry M Lip Gloss Wands and Mascara feature heavily in this scene.
The video focuses on the beauty of all the girls throughout, oozing a sexy glow, with incredible fashion and perfect make-up – with the help of Barry M –adding to the sultry allure of The Saturdays.
Darryl Collis, Director of Seesaw Media, the UK product placement agency responsible for the integration says, “Barry M and The Saturdays are a perfect fit as both artist and brand appeal to the same demographic, which is what makes the integration so strong.”
Barry M’s integration in The Saturdays new single “Notorious” can be seen at: http://www.barrym.com/fun/the-saturdays.asp.
Notorious will be available to download from 22nd May and on CD on 27th May.