Now that January is coming to an end, this is the perfect time for us to look back at Seesaw Media’s favourite placements of last year!
But first, how can we talk about entertainment in 2023 without mentioning the writers and actors’ strike? The WGA and SAG-AFTRA unions ended up striking for nearly 6 months. After many negotiation rounds, both sides managed to come together in an agreement for fairer working conditions, compensation, as well as protection against AI. The long months of striking meant many productions were put on hold. However, this didn’t mean all films and TV shows had to be paused.
Today, Hollywood has evolved and is no longer a local and homogeneous business. Smaller independent film companies that respected the interim agreements were allowed to go ahead with filming. Additionally, in the last few years, many big Hollywood productions and studios have started basing their filming locations in the UK. This meant filming could go ahead over here. Some of 2023’s biggest films were shot in England. The list includes box office hits such as “Barbie”, “Mission Impossible Dead Reckoning”, “Wonka”, “Ant-Man Quantumania” and “Fast X”.
Ryan Gosling and Margot Robbie in Barbie
As for Seesaw Media, the strike did not stop us from working and doing what we do best: securing our clients exposure in many of your favourite films and TV shows! 2023 was a year of many genres and fantastic movies. A multitude of films were released which allowed us to see the result of our work on the big screen with exciting action blockbusters like “Fast X”, “Meg 2” and “Expendables 4”.
Jason Momoa in Fast X
2023 was also the return of the rom-com in cinemas! We were thrilled to secure exposure in both Lily James’s film “What’s Love Got to Do with It” as well as ending the year with “Anyone But You”, the highest grossing rom-com since Bridget Jones’s Baby (another one of Seesaw Media’s films!). “Anyone But You”, still in cinemas, is delivering strong box office numbers and is now way past the $100M mark.
Glen Powell and Sydney Sweeney in Anyone But You
From political dramas like “The Diplomat”, to the fan favourite final series of Netflix’s “The Crown” as well as Apple TV’s nail-biting “Hijack”, (which recorded a record-breaking 357M minutes of viewing time), 2023 was a great year for our clients on the small screen too!
Marvel’s latest spy series, “Secret Invasion” gave us an opportunity to once again dress the wonderful Emilia Clarke. And speaking of spies and espionage, we also got to work on the third series of “Slow Horses” which finally came out in December, with an ending making us wish series 4 would come sooner!
Emilia Clarke in Secret Invasion
On the lighter side of entertainment, we saw the return of TV’s favourite radio shrink Frasier Crane in the Paramount+ reboot. We learnt he still very much enjoys the finer things in life and has great taste in whisky.
Now that we’re well into 2024, we’re looking at the year ahead and are very excited and grateful to be off with such a strong start already! The Netflix movie “LIFT” starring Kevin Hart has been number one in 82 countries resulting in client exposure having been seen by 36.5M viewers in one week alone! And that’s not the only action-packed film that is currently available to watch, “The Beekeeper” starring Jason Statham is now in cinemas.
Kevin Hart in LIFT
Now that everyone in this industry is back at work, 2024 is shaping up to be a great year for entertainment and Seesaw Media! Stay tuned for more…