As demonstrated in our last article, exposure in films and TV shows can enhance brand recognition, boost sales of specific products, or simply influence style trends more widely. Whether they are in the fashion, homeware, or beauty industries, brands can also take advantage of film and TV’s extra profile by more direct means: collaborating on product lines.
It seems that this method of partnership is booming, and this month has seen the release of many film-inspired lines, as well as the opening of the Netflix shop. An e-commerce site “combining curated products and rich storytelling in a uniquely Netflix shopping experience” according to Variety, it will go beyond Netflix’s existing licensing deals by selling high-quality, limited edition apparel and lifestyle products direct-to-consumer.
Allowing fans to shop films or series straight from the screen, this method of partnership keeps the consumer as well as the corporation happy, fuelling the popularity of productions as well as retailers. Audiences no longer have to scour the shops to emulate their favourite characters – we can order replicas from a set or wardrobe department straight to our own doorsteps. Easier than ever to take inspiration from film and TV, it is now easier than ever to get access to our favourite fictional worlds.
With that in mind, here is where you can get your latest film and TV-inspired lifestyle fix:
Cruella – Liberty
The Cruella shop window of Liberty London [source: libertylondon.com].Department store and iconic London landmark, Liberty, has a starring role alongside Emma Stone in Disney’s live-action origin story of Cruella de Vil, released last month. In a sympathetic and stylish reading of the villain, Cruella dreams of becoming a respected fashion designer, and must navigate the cut-throat fashion industry of 1970s London, as well as her own demons, to succeed. Liberty, where Cruella gets her start, provides the backdrop to this. Today, you can now step into the world of Cruella just as its lead character does by heading to the Cruella costume exhibition in womenswear on level 1 and purchasing items from their 1970s Designer Vintage fashion edit, inspired by Cruella’s love for recycling vintage clothing.
Makeup Revolution x Friends
The Makeup Revolution x Friends collection [source: revolutionbeauty.com]If you enjoyed the drama that came out of Friends: The Reunion (namely, the revelation that the Ross and Rachel love story extended into real life) then you will love the Makeup Revolution and Friends collab. Designed to create a sense of nostalgia with makeup looks worthy of Phoebe Buffay, the collection of eyeshadows, lip glosses, and beauty tools includes eyeshadow palettes ‘We Were On A Break’ and ‘He’s Her Lobster’. You can even buy Joey’s infamous Ichiban, lipstick for men (now in the form of a pale blue lip balm). Check out the collection to feel like you’re back in Central Perk with the gang.
Halston x Netflix
Rebecca Dayan and Ewan McGregor in Halston [source: Glamour]Elsa Chiffon Printed Caftan, $1,395 [source: halston.com]Halston, the Ryan Murphy Netflix series following late designer Roy Halston’s (Ewan McGregor) rise to notoriety and fall from grace, has collaborated with Netflix. Their capsule collection, Halston x Netflix, is inspired by archival Halston pieces and costumes from the show with a retro feel reflecting the 1970s and ‘80s setting. It even includes the ‘Elsa Printed Chiffon Caftan’, the signature look of Elsa Peretti (Rebecca Dayan), Halston’s muse, in the series. Yours for $1,395.
With Covid restrictions loosening and so many stylish blockbusters due to release in the coming months, it looks like a lot of window shopping will be done on the big screen this summer.
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