5th March 2012, London, UK – During the 2012 film awards season, Seesaw Media, the London based product placement agency, has secured clients’ exposure in more award nominated and winning movies than any other agency.
With clients appearing in nine of this year’s Oscar, BAFTA and Golden Globe nominated films, from Tinker Tailor Soldier Spy to War Horse and Midnight in Paris to The Iron Lady – the latter two picking up Oscars – Seesaw Media knows how to spot an award winner.
Product placement has been long established in the United States as a marketing tool (and is now building momentum in UK television), but no other agency has ever achieved such a level of exposure for clients on the big screen in one year as Seesaw Media.
With a varied portfolio of clients including some of the World’s most recognisable brands in the automotive, fashion, leisure and premium wines & sprits categories, Seesaw has consistently delivered high profile brand exposure in the most popular and talked about movies of the last decade.
“Premium brands want to be associated with premium feature films. We specifically target those features that not only appeal to our clients’ customers, but we feel will be well received by the critics” says Darryl Collis, Director of Seesaw Media.
This year, films that Seesaw Media worked on received a combined 71 nominations, 14 of which went on to win at this year’s awards. Including The Girl with the Dragon Tattoo, which won this year’s Costume Designer’s Guild Award for Excellence in Contemporary Film, prominently featuring one of Seesaw’s fashion clients.
The agency has an exciting year ahead, with clients already set to appear in several upcoming blockbusters. However, due to contractual agreements, Darryl is not allowed to talk about them, but you can be sure that on next year’s red carpet, everyone else will be.