Mar 15 Film
– 15th March 2017 –
For every new movie release there is always the ubiquitous brand promotional tie-in, where brands look to promote their latest model/flavour/product on the back of the film. Increasingly more and more promotional partners are usually promoting a product that has appeared on screen, through product placement partnerships. For contemporary set films such as ‘Bridget Jones Baby’, ‘Fast & Furious’ and ‘La La Land’, they offer a great platform for brands to showcase their current products or products they are about to launch to an international audience.
However, with distributors and broadcasters green-lighting more and more period productions, does this limit the opportunities for product placement?
Continue reading Heritage Product Placement
Mar 02 TV
– 2nd Mar 2017 –
This year’s Oscars had all the ingredients of a Hollywood blockbuster with an A-list cast, excitement, tension and a twist in the final act worthy of Hitchcock himself. Of course, it wouldn’t be a modern blockbuster without product placement.
Continue reading And The Award For Best Brand Goes To…
Feb 22 Press Release
– 22nd Feb 2017 –
Over the last few years, it’s become strikingly evident that more and more consumers are shifting their viewing habits away from the constraints of TV schedules and are opting for SVOD services such as Netflix & Amazon, Hulu, YouTube and live streaming platforms that allow them to watch what they want, when they want. With the growth of SVOD content, more and more brands are also migrating to these platforms, following their audiences by diverting budgets from traditional viewing channels to these platforms.
Continue reading Is SVOD changing the TV landscape?
Feb 13 TV
– 13 Feb 2017 –
Last night’s BAFTAs saw the UK recognising home-grown and international talent as the best productions from the past year took to the stage to receive one of the most prestigious awards in the film industry.
“UK talent has always been vital and instrumental to the film industry both in front of and behind the camera and last night’s ceremony was a testament to that.” says Darryl Collis, BAFTA member and Director of Seesaw Media, a UK based product placement agency that supports and works closely with the British film industry.
Continue reading The BAFTAs – Exciting Times for UK Film Industry
Feb 09 Press Release
– 9th Feb 2017 –
A new year, a new look website and a brand new infographic giving an insight in to Seesaw Media and the world of product placement.
In 2016 alone, we have secured over four hours and over £13 million worth of prominent on screen exposure for clients within high profile films, award winning television and talked about SVOD productions reconfirming why more and more brands are integrating product placement into their overall marketing strategy.
Not only have we achieved significant brand exposure for clients within some of the most talked about productions of 2016 including ‘Bridget Jones’s Baby’, ‘Batman vs. Superman’ and ‘The Night Manager’, but we have also generated additional exposure through media coverage as well as premiere sponsorship and promotions.
To find out how we can do the same for your brand or service please contact us on [email protected] or +44 20 8343 2022
