– 5th April 2017 –
This year, cinema audiences will get not one but four glimpses into the future thanks to a space rocket load of sci-fi movies set to hit the big screen, including: Ghost in the Shell, Alien: Covenant, Valerian and The City of a Thousand Planets and the much anticipated sequel Blade Runner 2049. Though the directors may all have different visions of the future, one thing that can be for certain is that the future will be a world full of brands.
– 15th March 2017 –
For every new movie release there is always the ubiquitous brand promotional tie-in, where brands look to promote their latest model/flavour/product on the back of the film. Increasingly more and more promotional partners are usually promoting a product that has appeared on screen, through product placement partnerships. For contemporary set films such as ‘Bridget Jones Baby’, ‘Fast & Furious’ and ‘La La Land’, they offer a great platform for brands to showcase their current products or products they are about to launch to an international audience.
However, with distributors and broadcasters green-lighting more and more period productions, does this limit the opportunities for product placement?
– 2nd Mar 2017 –
This year’s Oscars had all the ingredients of a Hollywood blockbuster with an A-list cast, excitement, tension and a twist in the final act worthy of Hitchcock himself. Of course, it wouldn’t be a modern blockbuster without product placement.
– 13 Feb 2017 –
Last night’s BAFTAs saw the UK recognising home-grown and international talent as the best productions from the past year took to the stage to receive one of the most prestigious awards in the film industry.
“UK talent has always been vital and instrumental to the film industry both in front of and behind the camera and last night’s ceremony was a testament to that.” says Darryl Collis, BAFTA member and Director of Seesaw Media, a UK based product placement agency that supports and works closely with the British film industry.
Continue reading The BAFTAs – Exciting Times for UK Film Industry
– 6th Feb 2017 –
The Fate of the Furious and Transformers: The Last Knight, two of the most highly anticipated films of 2017, screened trailers in the commercial breaks of the Super Bowl, which aired on Sunday evening. A 30-second ad in one of these sweet spots reportedly costs a cool $5 million and for good reason too, with a viewership of over 100 million.
With so many eyes on the trailers, it not only generates great hype for the films, it also generates fantastic exposure for the brands and product placements that feature in them.