News | seesawmedia

Seesaw’s Successful Year of Product Placement

Seesaw Media Product Placement Infographic

– 9th Feb 2017 –

A new year, a new look website and a brand new infographic giving an insight in to Seesaw Media and the world of product placement.

In 2016 alone, we have secured over four hours and over £13 million worth of prominent on screen exposure for clients within high profile films, award winning television and talked about SVOD productions reconfirming why more and more brands are integrating product placement into their overall marketing strategy.

Not only have we achieved significant brand exposure for clients within some of the most talked about productions of 2016 including ‘Bridget Jones’s Baby’, ‘Batman vs. Superman’ and ‘The Night Manager’, but we have also generated additional exposure through media coverage as well as premiere sponsorship and promotions.

To find out how we can do the same for your brand or service please contact us on [email protected] or +44 20 8343 2022

Feb 06 Film

Super Trailers at the Super Bowl 2017

– 6th Feb 2017 –

The Fate of the Furious and Transformers: The Last Knight, two of the most highly anticipated films of 2017, screened trailers in the commercial breaks of the Super Bowl, which aired on Sunday evening. A 30-second ad in one of these sweet spots reportedly costs a cool $5 million and for good reason too, with a viewership of over 100 million.

With so many eyes on the trailers, it not only generates great hype for the films, it also generates fantastic exposure for the brands and product placements that feature in them.

Feb 03 TV

BBC unveils trailer for 2017 dramas

– 3rd Feb 2017 –

A few sneak peak shots from the fourth series of popular BBC One drama Line of Duty.

Jan 31 Press Release

La La Land Hits a High Note with Product Placement

– 31st Jan 2017 –

As well as reigning supreme at the box office, La La Land has been setting records during award season. Having recently broken the Golden Globe record for the most wins in the events 74 year history, La La Land is on course to have the same success at the BAFTAs, where it has been nominated for an unprecedented 11 awards and at the Oscars, where it has just received an incredible 14 nominations.

While the film’s continued success with critics and at the box office – it already has made over $175m eclipsing its $30M budget – will further elevate the already stratospheric careers of the film’s stars Ryan Gosling and Emma Stone, the other winners will be the brands that star alongside the films tap dancing duo.

Nov 17 Press Release

Time for Luxury Product Placement

When Dr Strange went straight to the top of the US box office this weekend with an impressive $85m and a combined global box office of $325.5million, it’s not only Marvel who are looking to benefit from the film’s global appeal.

In one pivotal scene, before the brilliant yet arrogant surgeon Dr Steven Strange leaves his state-of the-art New York apartment to climb into his $237,250 Lamborghini Huracán LP610-4, he opens his dresser draw and peruses his selection of watches.

As the camera pans across the array of luxury time-pieces, all keeping time thanks to their black leather watch winders, the brilliant Doctor stops and chooses an elegant time-piece, who’s watch face fills the whole screen, showcasing the $20,000+ Jaeger Le Coultre Master Ultra-Thin Perpetual.

This is just the latest in a long line of tie-ups between the movie industry and luxury watch manufacturers including Cartier, Tiffany’s, IWC, Bulgari and Patek Philipe.

But why would a luxury brand such as Jaeger Le Coultre want to appear in a movie based on a comic book character, where the majority of the audience are not old enough to have heard of the Swiss watch maker, let alone pronounce its name?

“It makes perfect sense” says Darryl Collis, founder of Seesaw Media, a leading product placement agency, specialising in securing exposure for luxury brands in international feature films and television productions. “One of the main themes of the film is about time and Dr Strange has an aspirational lifestyle where he can afford the finer things in life”. Darryl goes on to say “Not only is his choice of the Jaeger Le Coultre an endorsement of the brand but like the Lamborghini in that scene it helps define Dr Strange’s character.”